Technology ethics consultancy on a mission for better tech futures

We help you succeed.

Harmless is a one-woman-company, established in early 2023 with a mission to help businesses, organisations and governments to explore the potential of emerging technologies ethically.


We believe that technology can and should be good for all. We believe in human potential and good will, but we know that individuals cannot do it all alone. We are here to bring academic research into action. We help engineers build great software and encourage data scientists and analysts to align their work with doing good and reducing harm.


This work includes support in Responsible AI LeadershipResponsible AI TrainingEthics-as-a-Service and Public Sector Digitalisation services.

A person sitting on a cliff, facing a sunset and having a fist up for showing success.
A black and yellow text graphic saying "Principles"


Our conception of justice englobes fairness, diversity, equity and inclusion. For us every individual is valuable and incredibly special, deserving equal opportunities and support they need to be happy.


We love to work with fellow humans and we want you to feel it. People are our number one priority when coaching and supporting your teams with building technologies.


Keeping an open, curious mind is a key for life-long learning. We believe that a curious mindset is a must-have for ethicists to truly understand the context in which we are working. We are constantly growing our capacity to help you even better.

Meet your consultant.

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Salla Westerstrand

Founder | AI Ethicist | She/her

Technology ethicist with a mission. Westerstrand is an AI Designer at Solita, helping clients build value with AI in an ethically, societally, environmentally and economically systainable way.


Westerstrand is a political scientist and linguist by training, currently pursuing a PhD in Information Systems in Turku School of Economics. As part of Future Ethics research group, she is mapping the current ethical directions of AI and their impacts on democracy. Her ongoing work includes a deep dive into the implications of the EU AI Act and developing an Ethical AI Governance model.


Besides information systems, political science and humanities, she has an extensive academic background in business studies (strategy, HR and management, business law) from Finland and abroad. Before Harmless, Westerstrand has accumulated experience in developing tools for businesses to better harness the competitive advantage of data economy, all by keeping humans happy.


Westerstrand is a Tech Steward and AI Ethics Lead in Women in AI Finland.